ORGANIZATION:
Donate Life NW facilitates organ donation and awareness in the Pacific Northwest.
Donate Life NW facilitates organ donation and awareness in the Pacific Northwest.
BRIEF:
Create an instagram-focused social media campaign targeting potential donors
in order to increase donation applicants. Improve outdated look and create branding cohesion.
Create an instagram-focused social media campaign targeting potential donors
in order to increase donation applicants. Improve outdated look and create branding cohesion.
![](https://cdn.myportfolio.com/eb50fed5-4371-45a8-beb3-f9c699bd2994/238991bd-798c-4abe-88dc-774ce73da7a1_rw_1920.png?h=13b929ed54f521ad333aeb54f34d3dd4)
CONCEPT:
After interviewing organization members, I chose the most engaging categories of content for potential donors:
-Actual donor accounts
-Personal accounts of impact to recipients
-Awareness (statistics)
-Current people needing a match
After interviewing organization members, I chose the most engaging categories of content for potential donors:
-Actual donor accounts
-Personal accounts of impact to recipients
-Awareness (statistics)
-Current people needing a match
![](https://cdn.myportfolio.com/eb50fed5-4371-45a8-beb3-f9c699bd2994/ca029832-4372-438f-993c-11221b65d3c5_rw_1920.png?h=1b1c32c8ad0884ddc222b24b5ae5e005)
![](https://cdn.myportfolio.com/eb50fed5-4371-45a8-beb3-f9c699bd2994/6531927b-dafd-4f7c-a7dc-5179ef34ff68_rw_1920.png?h=c73224f9e0b2c73ee09b9518bc8750a8)
![](https://cdn.myportfolio.com/eb50fed5-4371-45a8-beb3-f9c699bd2994/afdbc47e-7823-48c7-a0b8-8924c7603377_rw_600.png?h=ff0c18e5e2ac2f5e4a8b46bba22d3e78)