Donate Life NW facilitates organ donation and awareness. Their Mission Statement is:
" To save lives and improve health through the promotion of organ, eye, and tissue donation".
BRIEF:
Create an instagram-focused social media campaign targeting potential donors
in order to increase organ donation applicants for DLNW.

CURRENT PROBLEMS:
Outdated (Affects trust in the professionalism of organization)
Lack of Cohesion (May be less engaging if branding does not give the org a strong identity)
 Busy Images & Copy ( Quotes & stats are not easily digestible for users who are scrolling quickly on instagram)
APPROACH:
After interviewing organization members, I decided to choose the most engaging categoriesof content for potential donors:     
-Actual donor accounts
-Personal accounts of impact to recipients   
 -Awareness (statistics)
-Current people needing a match
ELEMENTS & COMPARISON
DESIGN ELEMENTS:
-Utilize current logo color scheme
-Organic lines & script typography are more humanistic
-Consider keywords when designing elements & choosing copy

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