ORGANIZATION:
Donate Life NW facilitates organ donation and awareness in the Pacific Northwest.
Donate Life NW facilitates organ donation and awareness in the Pacific Northwest.
BRIEF:
Create an instagram-focused social media campaign targeting potential donors
in order to increase donation applicants. Improve outdated look and create branding cohesion.
Create an instagram-focused social media campaign targeting potential donors
in order to increase donation applicants. Improve outdated look and create branding cohesion.
CONCEPT:
After interviewing organization members, I chose the most engaging categories of content for potential donors:
-Actual donor accounts
-Personal accounts of impact to recipients
-Awareness (statistics)
-Current people needing a match
After interviewing organization members, I chose the most engaging categories of content for potential donors:
-Actual donor accounts
-Personal accounts of impact to recipients
-Awareness (statistics)
-Current people needing a match
