Donate Life NW facilitates organ donation and awareness in the Pacific Northwest.

Create an instagram-focused social media campaign targeting potential donors
in order to increase donation  applicants. Improve outdated look and create branding cohesion.​​​​​​​
After interviewing organization members, I chose the most  engaging categories of content for potential donors:     
-Actual donor accounts
-Personal accounts of impact to recipients   
 -Awareness (statistics)
-Current people needing a match

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