Donate Life NW facilitates organ donation and awareness. Their Mission Statement is:
" To save lives and improve health through the promotion of organ, eye, and tissue donation".
" To save lives and improve health through the promotion of organ, eye, and tissue donation".
BRIEF:
Create an instagram-focused social media campaign targeting potential donors
in order to increase organ donation applicants for DLNW.
Create an instagram-focused social media campaign targeting potential donors
in order to increase organ donation applicants for DLNW.
CURRENT PROBLEMS:
Outdated (Affects trust in the professionalism of organization)
Lack of Cohesion (May be less engaging if branding does not give the org a strong identity)
Busy Images & Copy ( Quotes & stats are not easily digestible for users who are scrolling quickly on instagram)
Outdated (Affects trust in the professionalism of organization)
Lack of Cohesion (May be less engaging if branding does not give the org a strong identity)
Busy Images & Copy ( Quotes & stats are not easily digestible for users who are scrolling quickly on instagram)
APPROACH:
After interviewing organization members, I decided to choose the most engaging categoriesof content for potential donors:
-Actual donor accounts
-Personal accounts of impact to recipients
-Awareness (statistics)
-Current people needing a match
After interviewing organization members, I decided to choose the most engaging categoriesof content for potential donors:
-Actual donor accounts
-Personal accounts of impact to recipients
-Awareness (statistics)
-Current people needing a match
ELEMENTS & COMPARISON
DESIGN ELEMENTS:
-Utilize current logo color scheme
-Organic lines & script typography are more humanistic
-Consider keywords when designing elements & choosing copy
-Utilize current logo color scheme
-Organic lines & script typography are more humanistic
-Consider keywords when designing elements & choosing copy
