ABOUT: Fresh is PSU's Senior Show features graduate portfolios and hosting meet-an-greets between students and industry professionals. Traditionally held in person, this year's was remote to due Covid-19.
KEY BRAND IDENTITIES: Teamwork, rookies and coaches, up-and-comers, sporty, throwback
SCOPE: Creative direction, brand design, website design, socials
MY ROLE: I was co-creative director along with Kai Alegre. Our challenge was to create an exciting, interactive event that facilitated networking with industry creatives in remote conditions due to the pandemic shutdowns.
We created an engaging website that utilized interactivity to make the most of the remote situation ( zoom interviews with custom backgrounds, music playlists, social media stickers/GIFs & virtual yearbook signing)
Explore more on IG!
KEY BRAND IDENTITIES: Teamwork, rookies and coaches, up-and-comers, sporty, throwback
SCOPE: Creative direction, brand design, website design, socials
MY ROLE: I was co-creative director along with Kai Alegre. Our challenge was to create an exciting, interactive event that facilitated networking with industry creatives in remote conditions due to the pandemic shutdowns.
We created an engaging website that utilized interactivity to make the most of the remote situation ( zoom interviews with custom backgrounds, music playlists, social media stickers/GIFs & virtual yearbook signing)
Explore more on IG!
Hero image
Website design
Student rookie cards featuring photo shoot images
Apparel with our mascot Mac
Social Media
Student Portfolio Website
Pitch Deck & Process
