ROLE:
I managed asset creation and processes as the lead on a digital merchandising design team.
On our team, I optimized merchandising opportunities through solid design in a high-volume deadline-based environment.
I managed asset creation and processes as the lead on a digital merchandising design team.
On our team, I optimized merchandising opportunities through solid design in a high-volume deadline-based environment.
DELIVERABLES:
Cross-channel assets: Landing pages for mobile, desktop & app.
Page mockups & presentation decks
Sketch templates for use by production design team
Created and updated digital brand style guidelines
Collaborated on low & high fidelity component mockups with UX, product & dev teams
Managed production designers
Cross-channel assets: Landing pages for mobile, desktop & app.
Page mockups & presentation decks
Sketch templates for use by production design team
Created and updated digital brand style guidelines
Collaborated on low & high fidelity component mockups with UX, product & dev teams
Managed production designers
Marriott Mobile Homepage
Marriott Desktop Homepage Design
Guidelines & Asset Management Included:
Outlining image & copy specs for other teams & vendors
Creating mockup templates for new components from product & UX team
Ensuring digital best practices
Updating digital brand guidelines via Invision
Creating internal workflow & process documentation
Using a combination of DAC, AEM and Sharepoint for asset management
Outlining image & copy specs for other teams & vendors
Creating mockup templates for new components from product & UX team
Ensuring digital best practices
Updating digital brand guidelines via Invision
Creating internal workflow & process documentation
Using a combination of DAC, AEM and Sharepoint for asset management
Managed the Design Guidelines for Digital Merchandising Team
MERCHANDISING CAMPAIGNS & COMPONENTS
Below are a few examples of merchandising assets created for Marriott Bonvoy
Below are a few examples of merchandising assets created for Marriott Bonvoy
UX WORK
Below is an example of collaborative UX work & digital design to align our digital merchandising team & stakeholders.
This high-fidelity mock was the result of exploratory wireframes that implemented new page components.
Below is an example of collaborative UX work & digital design to align our digital merchandising team & stakeholders.
This high-fidelity mock was the result of exploratory wireframes that implemented new page components.
All images courtesy of marriott.com. All rights reserved.
