ROLE
I managed asset creation for a digital merchandising squad. I led the team to optimize merchandising opportunities and aid in AEM migration in a high-volume deadline-based environment.
I managed asset creation for a digital merchandising squad. I led the team to optimize merchandising opportunities and aid in AEM migration in a high-volume deadline-based environment.
Asset Creation Included:
Adhering to UI/UX standards and principles
Vetting images for technical viability
Advising developers on web design solutions
Mockups of planned creative
Creating Sketch templates for production team
Collaborating with UX, Product & Marriott Standards teams on campaigns & evergreen work
Presentations to outline design rhetoric & creative options
Wire-framing any changes to full page design layouts
Creating within design systems
Utilizing & adding to pattern libraries
Advising stakeholders & vendors on asset choices
Marriott Mobile Homepage
Marriott Desktop Homepage Design
Guidelines & Asset Management Included:
Outlining image & copy specs for other teams & vendors
Creating mockup templates for new components from product & UX team
Ensuring digital best practices
Updating digital brand guidelines via Invision
Creating internal workflow & process documentation
Using a combination of DAC, AEM and Sharepoint for asset management
Outlining image & copy specs for other teams & vendors
Creating mockup templates for new components from product & UX team
Ensuring digital best practices
Updating digital brand guidelines via Invision
Creating internal workflow & process documentation
Using a combination of DAC, AEM and Sharepoint for asset management
Managed the Design Guidelines for Digital Merchandising Team
MERCHANDISING CAMPAIGNS & COMPONENTS
Below are a few examples of merchandising assets created for Marriott Bonvoy
UX WORK
Below is an example of UX work & digital design to align our digital merchandising team & stakeholders.
This high-fidelity mock was the result of exploratory wireframes that implemented new page components.
Below is an example of reasoning for a new digital merchandising component, created in collaboration with UX & product teams. These types of design reasoning were utilized at presentations of new design work.
a courtesy of marriott.com. All rights reserved.
