ABOUT: International hospitality chain for both business & leisure consumers
KEY BRAND IDENTITIES: Upscale, reliable, polished, travel
SCOPE: DTC web/app banners, web/app modules & components, B2B Amex/Visa webpages
MY ROLE: Created web assets for the digital merchandising experience (DME) team, worked alongside UX team for new modules, managed brand asset library & components for DME, managed DAM system, created templates for design team usage, oversaw two digital production designers.
KEY BRAND IDENTITIES: Upscale, reliable, polished, travel
SCOPE: DTC web/app banners, web/app modules & components, B2B Amex/Visa webpages
MY ROLE: Created web assets for the digital merchandising experience (DME) team, worked alongside UX team for new modules, managed brand asset library & components for DME, managed DAM system, created templates for design team usage, oversaw two digital production designers.
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Created template specs for pixel-perfect asset creation
Mobile & Desktop Landing Pages
Marriott Mobile Homepage
Marriott Desktop Homepage Design
Digital Merchandising Experience Design Guidelines
Managed the Design Guidelines for Digital Merchandising Team
Web modules & banners
UX & DME Team Collaboration
Served as the digital design liason to the UX team for feedback on usage, assets & design. Ensured designs adhered to brand and technical recommendations for successful implementation.
Assisted in developing new modules for webpages including cobranded ones such as the below example. Click on image to enlarge.
Assisted in developing new modules for webpages including cobranded ones such as the below example. Click on image to enlarge.
All images courtesy of marriott.com. All rights reserved.
