ORGANIZATION:
Oregon's Secretary of State voter registration website offers online registration, profile updates such as change of addresses, election date info and outreach resources.
BRIEF:
Oregon's voter registration website was confusing and unfriendly. This revamp proposal imagines an engaging guide to foolproof registration. Through user personas and research, this site aims to be easy to use for every Oregon voter. Plus, the new look provides built-in branding for social media!
Oregon's Secretary of State voter registration website offers online registration, profile updates such as change of addresses, election date info and outreach resources.
BRIEF:
Oregon's voter registration website was confusing and unfriendly. This revamp proposal imagines an engaging guide to foolproof registration. Through user personas and research, this site aims to be easy to use for every Oregon voter. Plus, the new look provides built-in branding for social media!
CONCEPT:
The energetic color palette engages new and younger voters to register. Retaining a large and simple format with simple steps aids the elderly and ESL users.
Developing a strong brand on the website allows it to easily translate to print and digital spaces, making for built-in social awareness campaigns.
The energetic color palette engages new and younger voters to register. Retaining a large and simple format with simple steps aids the elderly and ESL users.
Developing a strong brand on the website allows it to easily translate to print and digital spaces, making for built-in social awareness campaigns.
