ABOUT: Oregon Voter Registration website re-imagining to drive voter inclusion through inspiring branding & updated web navigation
KEY BRAND IDENTITIES: Accessible, engaging, inclusive, approachable
SCOPE: Webpage design, accessibility testing, socials
MY ROLE: Designed new landing pages and registration navigation with a humanistic approach, tested web accessibility with WCAG recommended techniques and tools, created socials to tie in new branding
KEY BRAND IDENTITIES: Accessible, engaging, inclusive, approachable
SCOPE: Webpage design, accessibility testing, socials
MY ROLE: Designed new landing pages and registration navigation with a humanistic approach, tested web accessibility with WCAG recommended techniques and tools, created socials to tie in new branding
RESEARCH & APPROACH
User personas, current website evaluation, competitor research, & user flows were all taken into account for the redesign. This resulted in a humanistic, modern and clear design flow. (Click to enlarge).
