ABOUT: Brand concepts for a Lansing-based automotive import company owned by a former Michigan athlete.
KEY BRAND IDENTITIES: Elite, Michigan, sporty, luxury, dynamic
SCOPE: Brand guides, logo, socials, interior design
MY ROLE: Created pixel-perfect branded digital assets for the above channels
KEY BRAND IDENTITIES: Elite, Michigan, sporty, luxury, dynamic
SCOPE: Brand guides, logo, socials, interior design
MY ROLE: Created pixel-perfect branded digital assets for the above channels
Logo & brand exploration
Logo exploration plays on local Michigan icons, automotive motifs and Marcel Walkins' initials.
Color palettes and typefaces take inspiration from his college sports years at Michigan State.
The final logo features a gear shifter shape that incorporates the owner's initials.
Color palettes and typefaces take inspiration from his college sports years at Michigan State.
The final logo features a gear shifter shape that incorporates the owner's initials.
Social media assets
Applying brand system to other products:
