Branding and digital work for a Lansing-based automotive import company owned by a former Michigan athlete.
Logo exploration plays on local Michigan icons, automotive  motifs and Marcel Walkins' initials. 
Color palettes and typefaces take inspiration from his college sports years at Michigan State.
The final logo features a gear shifter shape that incorporates the owner's initials.
Deliverables included:
Branding system including logo
Social media assets
Web Banners
Example mocks of how branding may
translate to physical/print items
Applying the brand system to other products:

You may also like

Back to Top