ABOUT: Better-for-you protein bars for wellness on-the-go.
KEY BRAND IDENTITIES: Upbeat, realistic, relatable & inclusive
SCOPE: Email, Socials, DTC web banners, B2B/Amazon assets, cobranded partner assets
MY ROLE: Created digital assets for the above channels, expanded brand look & feel, built onto asset library
KEY BRAND IDENTITIES: Upbeat, realistic, relatable & inclusive
SCOPE: Email, Socials, DTC web banners, B2B/Amazon assets, cobranded partner assets
MY ROLE: Created digital assets for the above channels, expanded brand look & feel, built onto asset library
Girl Scout Cookie Collab (Display banners, Socials & emails)
Ecomm retailer banners
Brand expansion & design system creation
I contributed to the brand library and created assets for more efficient design. Using Figma, I added style guides for colors & typography as well as created reusable components for other elements such as logos.
Product launch page & interaction examples
